The Standard | DTLA
Transformation into a hip but affordable hotel highlighted the value of modern architecture at a time when many modern buildings across the country stood underutilized and unappreciated. It was the first building in Los Angeles to be designated historic while under 50 years old, and served as an important case study in propelling the re-use and re-appreciation of this architectural genre.
The project used state preservation tax credits to convert the original Superior Oil Co. Headquarters, designed by Claude Beelman in 1956. An added rooftop pool - the first in downtown LA - and bar take advantage of 360 degree views to create an iconic social destination.
Strategically configured guest room floors make sense of the overly deep office floorplates. The design strategy worked with the building’s modern roots, and some of its idiosyncratic additions (including the lobby escalators), to create innovative yet cost-effective identity.
Los Angeles, California
Andre Balazs, Hotels AB
Shawn Hausman, Interior Design
203 Guest Rooms; 139,000 SF Renovation
AWARDS + RECOGNITION
2005 AIA Los Angeles Merit Award
2003 AIA California Council Merit Award
2003 Westside Urban Forum Prize
2003 LA Conservancy Preservation Award
2003 LA Business Council Architectural Award